AVLX was established to be a trusted resource for the production industry unlike anything that exists in the market today. Our team is made up of a diverse group of seasoned professionals that have held various positions creating and supporting audio, video, and lighting productions from fixed installations to world tours for over 20 years.
AVLX’s goal is to leverage our team’s collective experience and expertise to make our client’s projects, events, or tours more effective and efficient, and those productions and installations more impactful and engaging. We are firm believers in our company’s credo that “Anything that’s worth doing, is worth doing excellent!”
Chris joined the company with a vast skill set in both the pro touring and commercial hospitality installation industries. He started his technology education early on at the knee of his father who retired as a NASA electrical engineer. In his later years, Chris toured as a Production Manager and Sound Engineer with many international acts including Richard Marx, Jason Aldean, Jake Owen, Jennifer Nettles, Florida Georgia Line and OAR, to name a few. Chris has been in most every music venue from California to Germany during his 20 years of touring. He intimately understands the technical needs & challenges of venues and design spaces. Before his touring days, Chris worked for a major regional production and integration company in Cleveland, OH. Chris has designed and directed the installations for our clients in Atlanta, Boston, Franklin, Napa Valley, Nashville, New York, Washington DC, Bahamas and more…
Danny Rosenbalm has been a top level executive in the AVL production and integration space for over 10 years. He has designed and managed over $200 million in award-winning, design/build audio, video, and lighting integration and touring projects over his career in various markets. Prior to AVLX, Danny was the CEO of Morris, a world-class production and integration company. Danny started his career honing his technology and leadership skills in the defense industry in the US and Israel where he developed, manufactured, and launched audio and video products and managed teams that exceeded 250 members. Danny uses his experience to remove barriers to success and to continuously paint a bigger picture for the AVLX team. His passion for the arts is rivaled only by his passion for people and team building. He is a proud graduate of the University of Tennessee and is a diehard Volunteer.
As a co-founder of Tour Supply Inc in 1998, Lance was instrumental in changing the way the touring industry procured equipment. As CEO of Tour Supply from 1998 to December of 2018, Lance helped to establish the brand that became iconic in the industry. Lance was instrumental in establishing the policies, procedures, and relationships while expanding the business into live playback systems and AV integration. As an AVLX managing partner and its chief brand ambassador, Lance’s role is highly focused on business development and strategic partnerships. A New Orleans native, Lance loves LSU, the Saints, offshore fishing, and is known to make a vicious crawfish étouffée. Lance resides in the Thompson’s Station area of TN with his wife Taura and their 4 children.