Business partners Danny Rosenbalm, Chris Torri, and Lance Wascom formed AVLX in 2018 to be a trusted resource for the production industry unlike anything that exists in the market today.
Danny has been a top-level executive in the AVL production and integration space for over 15 years. Starting from the ground up as a recording engineer, he has designed and managed over $200 million in award-winning design/build audio, video, and lighting integration and touring projects over his career in various markets. Danny furthered his career honoring his technology and leadership skills in the defense industry in the US and Israel where he led the development, manufacturing, and launch of numerous audio & video products while managing teams of over 500 people.
Chris joined the company with a vast skill set in both the pro touring and commercial hospitality installation industries. He has toured as a Production Manager and Sound Engineer with many international acts including Richard Marx, Jason Aldean, Jake Owen, Jennifer Nettles, Florida Georgia Line and OAR, to name a few. Chris has been in most every music venue from California to Germany during his 20 years of touring. Before his touring days, Chris worked for a major regional production and integration company in Cleveland, OH.
As a co-founder of Tour Supply Inc in 1998, Lance was instrumental in changing the way the touring industry procured equipment. As CEO of Tour Supply from 1998 to December of 2018, Lance helped to establish the brand that became conic in the industry. Lance was instrumental in establishing the policies, procedures, and relationships while expanding the business into live playback systems and AV integration. As an AVLX managing partner and its chief brand ambassador, Lance’s role is highly focused on business development and strategic partnerships.
The AVLX team ismade up of a diverse group of seasoned professionals that have held variouspositions creating and supporting productions from fixed installations to worldtours for over 20 years.
Business partners Danny Rosenbalm, Chris Torri, and Lance Wascom formed AVLX in 2018 to be a trusted resource for the production industry unlike anything that exists in the market today.
We love what wedo! We genuinely appreciate the opportunity to work in conjunction withour manufacturing partners and on behalf of our incredible clientele. Withoutour incredible team, this would not be possible. We are incredibly grateful forthe group of industry professionals who provide exceptional service day in, dayout. From designers, engineers, project managers, purchasing & accountingreps, as well as field technicians and logistics specialists, our team includessome of the very best in the biz!
Interested injoining the team? Email us today at info@avlx.com
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Danny Rosenbalm has been a top level executive in the AVL production and integration space for over 10 years. He has designed and managed over $200 million in award-winning, design/build audio, video, and lighting integration and touring projects over his career in various markets. Prior to AVLX, Danny was the CEO of Morris, a world-class production and integration company.
Danny started his career honing his technology and leadership skills in the defense industry in the US and Israel where he developed, manufactured, and launched audio and video products and managed teams that exceeded 250 members. Danny uses his experience to remove barriers to success and to continuously paint a bigger picture for the AVLX team. His passion for the arts is rivaled only by his passion for people and team building. He is a proud graduate of the University of Tennessee and is a diehard Volunteer.
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As a co-founder of Tour Supply Inc in 1998, Lance was instrumental in changing the way the touring industry procured equipment. As CEO of Tour Supply from 1998 to December of 2018, Lance helped to establish the brand that became iconic in the industry. Lance was instrumental in establishing the policies, procedures, and relationships while expanding the business into live playback systems and AV integration.
As an AVLX managing partner and its chief brand ambassador, Lance’s role is highly focused on business development and strategic partnerships. A New Orleans native, Lance loves LSU, the Saints, offshore fishing, and is known to make a vicious crawfish étouffée. Lance resides in the Thompson’s Station area of TN with his wife Taura and their 4 children.
Email lanceThe AVLX integration and touring supply store team is made up of a diverse group of seasoned professionals holding various positions creating and supporting productions from fixed installations to world tours for over 20 years.
We love what we do! We genuinely appreciate the opportunity to work in conjunction with our manufacturing partners and on behalf of our incredible clientele. Without our amazing team, this would not be possible. We are very grateful for this group of industry professionals who provide exceptional service day in, day out. From designers, engineers, project managers, purchasing & accounting reps, as well as field technicians and logistics specialists, our team includes some of the very best in the biz!
Interested in joining the team? Email us today at info@avlx.com.
